Insight into the prefab bathroom unit industry market development status and prospects

In 2023, China's prefab bathroom unit market size will reach more than 300 billion yuan, with a compound annual growth rate of about 8%. Among them, the high-end prefab bathroom unit market will continue to maintain a rapid growth rate, accounting for the overall market share will reach more than 20%. At the same time, with the continuous improvement of consumer requirements for bathroom space, the demand for prefab bathroom unit will also be further increased.

With the trillions of yuan of intelligent incremental filling the market spawned by the era of Industry 4.0, the popularization of intelligent products is accelerating. Prefab bathroom unit, personalized customization is another big trend in the development of bathroom industry. The core consumer group of bathroom products has gradually changed from 70 and 80 to 90 and 00, and consumers have become younger, like diversified and personalized products, and pay attention to consumption experience. At the same time, with the loosening of the family planning policy, small units, secondary decoration and other needs, the custom bathroom market has a lot of room for growth. 

The prefab bathroom unit is mainly that its molded chassis is integral and has the function of waterproof and leakproof. Its high cost, can be copied in large numbers, so that it is often used in aircraft and high-end hotel decoration, this advanced process replaces the traditional mason to paste porcelain tiles to make bathrooms. 

With the development and improvement of the design, prefab bathroom unit has a new interpretation: that is, in a limited space to achieve a variety of functions such as washing, bathing, grooming, toilet and other independent health unit. It uses an integrated waterproof chassis, siding, and top cover to form the overall frame, and the sanitary ware, bathroom furniture, bath screen, bathtub, faucet, shower, tile accessories, etc. are integrated into an overall environment.

According to the "2021-2026 China prefab bathroom unit Industry Development Analysis and Future prospect Planning Research Report" released by Puhua Industrial Research Institute: 

In 2022, the Ministry of Housing and Urban-Rural Development and Reform and the National Development and Reform Commission issued the Notice on issuing the Implementation Plan of Carbon Peak in Urban and Rural Construction, which proposed to promote green and low-carbon construction. We will vigorously develop prefabricated buildings and promote steel structure housing, and prefabricated buildings will account for 40% of new buildings in cities and towns by 2030. With the continuous introduction and implementation of policies, prefab bathroom unit has gradually gained popularity due to its unique construction method, low labor cost, stable quality, and low carbon and environmental protection characteristics. Real estate developers have begun to actively promote the development of prefab housing. The prefab bathroom unit market is expanding rapidly. 

Since 2016, the state has continued to pay attention to the development of prefabricated buildings, and the implementation of prefabricated buildings can effectively implement the policy of "three to one down and one to make up". Local governments across the country have introduced more than 120 policies to promote policy implementation, including tax concessions, land use support, and special funds. In the tide of the country's strong promotion of building industrialization and prefab building, the popularity of prefab bathroom unit has been improved, and the demand for the B-end has taken the lead. With the cost performance of prefab bathroom unit compared with traditional bathroom, fine decoration apartments and hotels began to adopt prefab bathroom unit.

The Prefab bathroom unit originated in Japan. When Tokyo hosted the Olympic Games in the 1950s, many large-scale supporting residential facilities were built in a short period of time to shorten the construction period. Since then, the Osaka World Expo and the relevant norms and standards issued by the government have provided a platform for the practice, feedback and promotion of the prefab bathroom unit. Today, more than 90% of hotels, hospitals and residential buildings in Japan use prefab bathroom units. Meanwhile, the demand for prefab bathroom units in developed countries such as the United States, Australia and Europe is also increasing. 

In 2023, the market size of China's prefab bathroom unit will reach more than 300 billion yuan, with a compound annual growth rate of about 8%. Among them, the high-end prefab bathroom unit market will continue to maintain a rapid growth rate, accounting for more than 20% of the overall market share. At the same time, with the continuous improvement of consumers' requirements for bathroom space, the product demand of prefab bathroom unit will also be further increased. 

With the increasing competition in the industry of prefab bathroom unit, mergers and acquisitions and capital operation among large enterprises are becoming more frequent. Excellent domestic and foreign prefab bathroom unit enterprises pay more and more attention to the analysis and research of the industry market, especially the in-depth study of the current market environment and the change of customer demand trend. In order to occupy the market in advance, to obtain the first mover advantage.

In January 2023, there were 43 matching projects for ordinary toilets in the fine decoration market, with a matching scale of 22,000 sets, and the allocation rate reached 95.3%, an increase of 4.2 percentage points compared with the whole year of last year; The number of smart toilet supporting projects was 12, with a supporting scale of 8,000 sets, and the allocation rate reached 33.7%, an increase of 5.4 percentage points compared with the whole of last year; The supporting scale of shower, wash basin and bathroom cabinet is 23,000 sets, and the allocation rate reaches full allocation; The number of shower screen supporting projects was 37, with a supporting scale of 19,000 sets, and the allocation rate reached 84.7%, an increase of 8.6 percentage points compared with the whole of last year; There were 28 supporting projects, with a supporting scale of 14,000 sets, and the allocation rate reached 63.3%, which declined compared with the whole of last year.

At present, the leading listed companies in China's prefab bathroom unit industry are Wrigley Home, Dongpeng Holdings, Jianlin Home and Haiou Home. In 2021, according to the company's sales revenue, the market share of Wrigley Home and Dongpeng Holdings is 4%, tied for first place; Followed by Jianlin home, Seagull housing, Huida bathroom, the market share of 2%. 

From the regional distribution of China's prefab bathroom unit industry chain, the related enterprises of prefab bathroom unit are mainly distributed in the eastern area of our country. Among them, the industrial chain of prefab bathroom unit in Guangdong is relatively complete, covering upstream raw material manufacturing, midstream prefab bathroom unit production and manufacturing, as well as downstream real estate developers and hotels.

With the influence of urbanization and consumption upgrading, the prefab bathroom unit is a bathroom assembly plan that integrates the suspended ceiling, chassis, wall panel, sanitary ware and all bathroom accessories. Compared with the traditional decoration plan, the Prefab bathroom unit has the characteristics of high installation efficiency, high space utilization rate, clean and dry, long service life, environmental protection and safety, etc. The traditional bathroom enterprises in our country are transforming and upgrading to the prefab bathroom unit industry, expanding the market, and the professional prefab bathroom unit manufacturers begin to appear, the market size of our country's prefab bathroom unit industry is growing.